The year-to-date shortfall remains close to $500 million, or a little under 7%, and it appears that this summer will fall below last year’s total. But nostalgia also plays into it. That shows the challenge original films face today, no matter how acclaimed. (The average is 10.6% across all titles.). This Article is related to: Film and tagged Box Office, Once Upon a Time in Hollywood, The Lion King. Read more: How that scene of Leonardo DiCaprio in a classic movie during "Once Upon a Time... in Hollywood" was pulled off, Movio's analysis also shows this is the same audience that went out to movies like the Elton John biopic "Rocketman," the action movie "Baby Driver," and the unappreciated Ryan Gosling/Russell Crowe dark comedy, "The Nice Guys.". This time last year, we saw “Mission: Impossible – Fallout” gross $61 million. All Rights Reserved. “Yesterday” had a larger drop, likely because its core older audience had interests in the Tarantino title. But before he gets there, Once Upon a Time in… Hollywood is essentially a goofy, good-natured hang-out comedy, peppered with in-jokes and buoyed by the self-parodying buddy-buddy chemistry of its two male stars. However, Cinemascore is not always the best arbiter, and some fans will buy multiple viewings. And, discounting two spurts of Tarantino’s signature gruesome violence, easy-breezy is exactly what Once Upon a Time in… Hollywood is. TheAtlantic.com Copyright (c) 2020 by The Atlantic Monthly Group. "Once Upon a Time... in Hollywood" is currently playing in theaters. If sequels and remakes are the only way to succeed, then the Disney slate in 2020 looks risky: It includes two original Pixar movies (Onward and Soul), the fantasy adaptation Artemis Fowl, and the theme-park-inspired Jungle Cruise. Still, with $100 million or more for marketing, profitability is unclear. Yesterday (Universal) Week 5; Last weekend #5, $3,000,000 (-40%) in 2,550 theaters (-112); PTA: $1,176; Cumulative: $63,342,000, 7. as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, The 6 winners and losers at the 2019 summer box office, According to data given exclusively to Business Insider by marketing analytics company Movio, 15.4% of the audience going to see "Once Upon a Time... in Hollywood" is 66 and older. "These audience members would have been teenagers or young adults in 1969, at the time of the film's setting, and would likely remember the impressionable events upon which the story is based," the Movio report states. Annabelle Comes Home (Warner Bros.) Week 5; Last weekend #8, $1,560,000 (-40%) in 1,287 theaters (-694); PTA: $1,212; Cumulative: $69,737,000, 10. Sony hasn’t supplied a demographic breakdown, but individual theater grosses suggest that it so far lacks the vital minority-audience support critical for most breakout hits. The former is over $1 billion worldwide, and the latter could still reach it. While Sony stands as having the most to gain or lose, its competitors are watching closely: When it comes to determining the future risks they’ll take on original, big-budget films, Tarantino is the canary in the Hollywood coal mine. The top six theaters were all in Los Angeles. Initial reaction includes passionate audience response along with some who are mixed, if not outright disappointed. A leading-edge research firm focused on digital transformation. (Chicago’s Music Box and Manhattan’s Village East, not normally high-end grossers for studio films, also placed high.) This weekend brought good, not great, results. A faded television actor and his stunt double strive to achieve fame and success in the final years of Hollywood's Golden Age in 1969 Los Angeles. So in sheer numbers, Tom Cruise and his franchise had 50% more appeal than Leonardo DiCaprio, Brad Pitt, and Quentin Tarantino. A selection of our best stories daily based on your reading preferences. All rights reserved. Initial interest skewed somewhat younger than usual, and since older audiences sometimes wait longer to see a film, it could push to a higher ultimate result. According to data given exclusively to Business Insider by Movio — a marketing analytics company from cinema software group Vista Group International — 15.4% of the audience going to see "Once Upon a Time" to date has been 66 and older. It could have been called ‘Make Hollywood Great Again’. There are adverts and film posters and neon diner signs, and, this being a Tarantino film, there is an album’s worth of finger-clicking pop songs from the late 1960s. But at the opposite end of this week’s top 10 was The Farewell—Lulu Wang’s wonderful family drama told on a small scale and largely in Mandarin—which has been universally acclaimed by critics and is slowly expanding around the country. While Sony stands as having the most to gain or lose, its competitors are watching closely: When it comes to determining the future risks they’ll take on original, big-budget films, Tarantino is the canary in the Hollywood coal mine. While early numbers had Once Upon a Time in Hollywood at a solid $40 to $60 million debut, box office projections have now dropped. But things have leveled out some since then. Sign up for our Email Newsletters here. But while Disney is flying high this year, enjoying the record-breaking gross of Avengers: Endgame and owning all five of the highest-grossing films of the year (Captain Marvel, Toy Story 4, The Lion King, and Aladdin being the others), its future is less secure than many people might realize. It has attracted more female moviegoers the longer the movie has been in theaters. The all-encompassing success of Netflix, a company that largely spurns the theatrical experience, has become something of a bogeyman for major studios. As Los Angeles-Adjacent Theaters Close Again, Exhibitor Hopes Remain Pinned to 'Wonder Woman 1984', The 20 Highest Grossing Indies of 2020 (A Running List), Emmy Predictions 2020: Best Supporting Actor in a Limited Series or TV Movie, 'Euphoria' Wins Emmy for Contemporary Makeup. Sign up for our Email Newsletters here. Tarantino has been a major foreign force, and the star power will work in its favor. Since opening on July 26, "Once Upon a Time" has defied all 2019 moviegoing logic. The Lion King (Disney) Week 2; Last weekend #1, $75,524,000 (-61%) in 4,725 theaters (no change); PTA (per theater average): $15,984; Cumulative: $350,776,000, 2. The former is over $1 billion worldwide, and the latter could still reach it. If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter. However, Cinemascore is not always the best arbiter, and some fans will buy multiple viewings. Then, last weekend, along came Quentin Tarantino with Once Upon a Time in Hollywood, a film that defies most contemporary metrics of how to make a hit—and it succeeded beyond all expectations. The Farewell (A24) Week 3; Last weekend #12, $1,554,000 (+36%) in 135 theaters (+100); PTA: $11,510; Cumulative: $3,657,000. Subscriber The company has successfully built out the Marvel trademark to turn even B-list heroes such as Doctor Strange and Ant-Man into superstars, but the future of that comic-book world is an even more experimental one, with largely unknown adaptations such as Eternals and Shang-Chi on the docket for 2020 and 2021. Only two other films managed over $4 million this weekend. The movie draws on the nostalgia of the late 1960s. The trajectory here is unclear. Why? But is that really enough, considering what happened to Tate? To look at it another way: The opening gross is about the same as M. Night Shyamalan’s “Glass,” which cost $70 million less than the reported $90 million here (that said: very economical given the cast, period design, and other top-end technical credits). “The Farewell” placed 10th while in only 135 theaters — a testament to its strong performance as well as the dearth of competing titles. Once upon a time in Hollywood USA movie 2019 box office collection release date cast budget story hit or flop movie review and ranking Once Upon a Time in… Hollywood is a film that puts a smile on your face without ever upsetting you or challenging you. This film has the sense of being something different: special, cinematic, and important to experience in theaters. The Lion King (Disney) Week 2; Last weekend #1, $75,524,000 (-61%) in 4,725 theaters (no change); PTA (per theater average): $15,984; Cumulative: $350,776,000, 2. Beyond that, there are fun glimpses of Steve McQueen (Damian Lewis) and Bruce Lee (Mike Moh), a brief (and chaste) party at the Playboy Mansion, and some amazingly long excerpts from the Western Rick is shooting. Because of the streaming service, a mediocre year at the box office is often interpreted as a harbinger of cinema’s death (The New York Times recently did a whole package on the bleak future of moviemaking). "I'm going to go to my grave believing that if we make fresh things, there is still an audience for freshness.". It’s staggering. Sony 1. Once Upon a Time in… Hollywood is a film that puts a smile on your face without ever upsetting you or challenging you. This review originally ran when Once Upon a Time in… Hollywood premiered at the Cannes Film Festival. Initial reaction includes passionate audience response along with some who are mixed, if not outright disappointed. Sony hasn’t supplied a demographic breakdown, but individual theater grosses suggest that it so far lacks the vital minority-audience support critical for most breakout hits. It would be a major achievement to equal “Basterds” adjusted total ($145 million), let alone “Django” ($184 million). That shows the challenge original films face today, no matter how acclaimed. That’s advice other studios could heed going forward, and it’s the successful gamble Sony took on Once Upon a Time in Hollywood. Even in a crowded superhero summer, quality storytelling still matters.

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