Heat map data is critical at identifying both what is working and what is not working. As a rule, we never have a barrier to entry (name squeeze) to gain access, although we do utilize Pop-ups to suggest volunteering contact information. Agile Digital Investor Relations is a digital marketing agency that specifically caters to publicly traded companies. Effective and enjoyable online experiences are always the goal. PowerPoint into a video presentation, then we suggest you give Adobe Premiere a try. What is the role of Investor Relations. This is because PDFs, particularly annual reports and corporate responsibility reports, permit more comprehensive keyword searches and annotations – and can be integrated into a variety of digital analysis tools. This makes it simple to highlight the most recent version of any key report or document. One of the most popular CMS platforms available is WordPress, a powerful software application that is very flexible due to the huge community of plugin developers. That I why marketing automation and list management tools have emerged as one of the cornerstones for digital IR solutions. Another major focus to keep in mind is an automated list cleaning or purging. If you’ve subscribed to receive our Sustainability Reporting Trends, you’ll receive a confirmation shortly. Go with Google Analytics and Google Search Console here, no need to reinvent the wheel. The download section should be easy to access, with links to it on the Homepage. Your email address will not be published. Vancouver, British Columbia There is no longer a need to navigate to several different pages to get a full picture of performance. For a smaller company or IR department, an effective contact management platform can also be effective, but not something I would recommend. Keeping in contact with both existing shareholders and prospective investors can be a time consuming and cumbersome task. The location of your annual reports and ESG data tables needs to be obvious to both humans and bots. About Us. There are hundreds of investor relations friendly plugins available on the WordPress framework (many for free), and this makes it a logical choice for IR departments. Your email address will not be published. Markets are consistently moved higher and lower on news, and this is of critical importance to investors and investor communications. Investor Relations Website Design: The Definitive Guide. Required fields are marked *, Top Floor – 114 West Broadway This “dashboard” style makes the widest variety of documents and reports available to users at-a-glance. MailChimp is a highly limited, more-or-less a scaled-down list management tool that will deliver emails and manage subscribes and unsubscribes. Otherwise, important reporting and metrics will be missed by analysts. Drop us a line – we’d be happy to take a look. Premium solutions here are CrazyEgg, Mouseflow, and Lucky Orange. Kate is our Marketing Manager and has a knack for research, writing and Google Analytics. Search queries can often spell out the exact questions your audience is asking. Please send me your annual Sustainability Reporting Trends research. September 5, 2019. If you are currently not mobile friendly, please skip ahead to the Content Management section of this guide. Mobile continues to grow each year by leaps and bounds, and it already eclipses desktop traffic by a significant margin. One piece of software that I believe every single Investor Relations department should have as a foundational piece, it is either Customer Relations Management, or capable Contact Database. Investor Relations website design is trending towards modular, grid-based layouts. Long lists of PDFs aren’t the way to go. When subscribers stop opening your latest news release, this is noticed by the major email service providers. CRM for Investor Relations: Top 5 Best Solutions. Also, press release services should include links in the PR back to the website, or media sources that further explain aspects of the PR. There are also numerous online website builders such as Weebly and WIX that offer excellent platforms and warrant consideration, as some of the customized CMS solutions, especially ones that focus on the IR niche. Some examples include Salesforce CRM, Hubspot CRM, Microsoft 365 Dynamics, etc. So your IR landing page should function like a home page in its own right. However, one format that works for one set of audiences may not necessarily work for a different audience group. There is no longer a need to navigate to several different pages to get a full picture of performance. And be sure to download The Works’ Sustainability Reporting Trends and Best Practices to learn more about innovations in corporate reporting. Content management system is a software platform that enables centralized control of the creation and deployment of all digital content on a website. SEO may take many investors directly to the top page in your Investor Relations silo. There are some excellent strategies for expanding your existing IR content simply by looking at your Search Console data. This makes it simple to highlight the most recent version of any key report or document. This “dashboard” style makes the widest variety of documents and reports available to users at-a-glance, Sustainability Reporting Trends and Best Practices, Drop us a line – we’d be happy to take a look. We cannot stress the Importance of these two tools enough, they are free and should be one of the first tools that you plug into your investor website. Find her on Twitter at @KateHeronWorks. Another thing to keep in mind is heat maps. Make the News section of the website more than just an archive of past press releases, take the opportunity to educate investors on the people and events that influence your market. Don’t leave your audience guessing – make it very clear what you’d like them to do next. These tips are tried and tested best practices for connecting with investors online. Our investor relations website design services includes hosting, on-going maintenance and management on a 24/7 basis. A comprehensive marketing automation platform allows for more comprehensive digital intelligence when delivering content to visitors. Copyright 2018 Agile Digital Investor Relations, Investor Relations Website Design: The Definitive Guide. One of the most popular options in this category is MailChimp, and because it is both cost-effective and easy to implement.

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