If you opt to mail notice of online availability of proxy materials to your company’s shareholders rather than the full proxy materials, you are required also to make the materials available on a website in a manner that does not infringe on the anonymity of a person accessing the website, including by not tracking cookies. Sarbanes-Oxley Act of 2002 included whistleblower protections designed to identify irregularities while providing protection from retribution and safeguarding investors. Resources The fees you pay will depend on your agreement with the broker or adviser. Download our free guide on how to assess the effectiveness of an investor relations firm. Website Design, Thus, our recommendations are based on evaluations of IR information for 94 companies. We usually cannot recommend the specific website structure, nor can we specify the labels needed for navigation systems. The most powerful investor relations websites are the ones that successfully tell your investment story by providing investors with compelling and informative context that ultimately influences their … CSR, like other elements of your corporate story, demonstrates your company’s core values, goals and position within your market -- all elements that investors consider when assessing your company’s future revenue potential. Be sure that this separate website does not use tracking cookies for the proxy materials. A typical adviser: For more information, check out this video from SEC Chairman Jay Clayton. The Investor Relations website contains information about Nasdaq, Inc.'s business for stockholders, potential investors, and financial analysts. You may pay other fees and costs related to services and investments. This Investor Relations site contains information about Microsoft Corporation and provides information about the business relevant to shareholders, potential investors, and financial analysts. Interestingly, even though professional users despised overly promotional or marketing-oriented information on company websites, they did appreciate getting the company "spin" through such things as recent CEO speeches that outlined goals and prospects. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Share thought leadership pieces as separate “stories” to give investors the control to choose what they read first. 2009-05-24 It has information on getting started, helpful financial tools and calculators, information on investment products, links to our investor alerts and bulletins, and additional resources for groups like teachers and the military. Your online posted proxy materials must be in a format readers can search, print and read. Intuitive navigation creates a great online environment and experience. IR Website Design, © 2020 Equisolve It was common to see microsites (or even full sites) for branded products that didn't provide prospective investors any information about investing in the parent company. Finally, it is important to publish a disclaimer that is available and accessible from any page on your website. Finally, you should make clear that the information on linked sites is only valid for a certain period of time, after which it can be deemed to be stale. To assess the usability of corporate websites' IR information, we conducted two rounds of user studies in five cities in the U.S., U.K., and China: New York, Boston, San Diego, London, and Hong Kong. Some companies make the mistake of thinking they are helping investors by posting research or analyst reports on the IR website. The best websites are ones that funnel users through a story without barriers to functionality -- investors should be able to “flow” through your IR website so that they walk away knowing all essential elements of your corporate narrative, objectives and vision. In addition to specific content requirements, there are some general requirements for public companies’ IR websites. Like a well-written book, your website should drive a compelling narrative that an investor will want to consume. A typical broker: Advisers provide services that are generally more focused on your portfolio or account over time. Basically, they wanted the company's past, present, and future summarized in a way that told the story behind the numbers. (Of course, we don't test whether investors have a bullish or bearish market outlook, but only how they use companies' IR information on the Web, and what makes such sites easy or difficult to use. While providing financial data and reports is important, what separates the truly exemplary sites from the mediocre is a focus on providing context on the company’s strategy and clarity, as well as execution and vision. You can state that an independent research/analyst report is available on a third-party’s website. After you buy, they can also give advice on whether to sell or continue to hold the investments. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. However, it’s worth it to take a few extra steps to review the information you provide, and the way you provide that information, to investors and analysts. What are its innovation and research prospects? Additionally, you can implement a more sophisticated whistleblower system, which will be easier for the whistleblowers to use and may provide better oversight. The best guidance is always to be clear which information on your site is your content, and which belongs to a third party. Supplemental earnings materials (webcasts, presentations, etc. According to Google, “our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”, With mobile traffic increasing at rapidly growing rates year over year, the importance of a fast and well-designed mobile site can’t be overstated. Sample language for a disclaimer that should accompany any links or listing of analysts covering your stock would read as follows: [Company] is followed by the analysts listed above. Both individual and professional investors want the company's own story and investment vision. One user said, "I usually go to Q&A; first because that is usually the meat. Another popular method of using a disclaimer for your site’s third-party content is to use a pop-up box so that when someone clicks on the link to the third-party site, they receive a message clearly telling them they are leaving your company’s IR website and you are not responsible for the linked content.

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